Natasha Foutz headshot

Natasha Zhang Foutz

Associate Professor
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 340
125 Ruppel Dr
Charlottesville, Virginia 22904
Ph.D., Marketing/Management Cornell University
M.S., Statistics, Cornell University
M.S., Marketing/Management, Cornell University
B.S., Economics, Fudan University

Natasha Foutz’s research centers on digital media and entertainment, mobile location analytics and prosocial behavior. She analyzes big data by leveraging econometric, statistical, and machine learning methods.

Her research is published in books and leading journals, such as Journal of Marketing Research and Marketing Science. She teaches big data and marketing analytics, entertainment marketing, marketing management, and marketing models at the undergraduate, MBA, EMBA, and PhD levels. She has received various research, teaching, and service awards, including the Mallen Award for lifetime published scholarly contributions to motion picture industry studies and the University of Virginia All-University Teaching Award.

INST 1550: Interdisciplinary Studies-Student Initiated Courses
Credits: 1–3
With sponsorship and supervision by a faculty member and approval of the Dean's Office, acting for the Committee on Educational Programs and the Curriculum, students may initiate a course in which they provide the instruction. The grade is determined by the faculty member. These courses count as "outside the College." Students in the College may offer no more than 3.0 credits for the B.A. or B.S. Consult the INST course web page at (copy and paste Web address into browser) for specific descriptions.
COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 3040: Strategic Value Creation
Credits: 5
Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.
COMM 3050: Managerial Decision Making
Credits: 5
This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .
COMM 4320: Entertainment Marketing
Credits: 3
This course is designed to offer students important perspectives of Marketing Management for Entertainment Services. Entertainment services, encompassing motion pictures, television, broadcasting, publishing, music, sports, tourism, Internet, gaming, performing arts, and theme parks, are rapidly growing and taking a center stage in today's service-driven economy. As the leading U.S. export category, they generate $500 billion worldwide. Entertainment services share several unique features, such as highly uncertain demand, short lifecycles, experiential nature, and sequential distribution. These features require in-depth understanding of the unique challenges and opportunities in managing their new product introductions, pricing, media planning and promotion, and distribution. This course will merge real-world knowledge of how various entertainment services operate, conceptual framework of marketing strategies, and hands-on analytical tools that aid practical decision making. The course is suitable for students who intend to pursue a career in the media, entertainment, or more generally, service industries; and for those who simply wish to gain a better understanding of marketing management for entertainment service industries in general.
COMM 4351: Marketing Analytics for Big Data
Credits: 3
This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers.
COMM 4559: New Course in Commerce
Credits: 1–4
This course provides the opportunity to offer new topics in the subject of Commerce.
CS 4980: Capstone Research
Credits: 1–3
This course is one option in the CS fourth-year thesis track. Students will seek out a faculty member as an advisor, and do an independent project with said advisor. Instructors can give the 3 credits across multiple semesters, if desired. This course is designed for students who are doing research, and want to use that research for their senior thesis. Note that this track could also be an implementation project, including a group-based project. Prerequisite: CS 2150 with a grade of C- or higher
COMM 4993: Independent Study in Commerce
Credits: 1–3
Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once. Prerequisite: Fourth-year Commerce standing.
COMM 4995: Commerce Undergraduate Research
Credits: 3
Independent research under the supervision of a Commerce instructor: A research project directly related to business must be submitted to, and approved by, the supervising instructor and complet an approval process designated by the Associate Dean for the B.S. in Commerce degree prior to the Commerce School add date. Students may take Comm 4995 only once. Prerequisite: Fourth Year Commerce standing and a cumulative GPA at or above 3.4.

Mallen Award for lifetime published scholarly contributions to motion picture industry studies

University of Virginia All-University Teaching Award

WITS Best Paper Award

CIST Best Paper Award

CMIC Best Paper Award

INFORMS eBusiness Runner-up Best Paper Award