Tami Kim headshot
TK

Tami Kim

Assistant Professor
Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
FOB 191B
20 Duffy Blvd
Charlottesville, Virginia 22903
Education
A.B., Harvard College
DBA, Harvard Business School
Biography

Tami Kim is an assistant professor of marketing at the Darden School of Business, where she teaches the marketing core course for the full-time MBA program. She holds an A.B. in Government from Harvard College and a Doctorate of Business Administration in Marketing from Harvard Business School. She received the Wyss Award for Excellence in Doctoral Research and the HBS Dean's Award.

Tami's research focuses on the topics of firm transparency, consumer empowerment, and implicit contracts. She is especially interested in studying the evolution of consumer-firm-as well as interpersonal-relationships in the digital age.  

Her work has been published in leading academic journals including Journal of Marketing ResearchManagement Science, and Psychological Science, and has been covered in media outlets such as Harvard Business Review, the New York Times, the Washington Post, and the Atlantic.

GBUS 7291: Marketing
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7292: Marketing Part II
Credits: 1
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face. Prerequisite: GBUS 7291
GBUS 8033: Digital Marketing
Credits: 2
The digital marketing course prepares students for the variety of ways interactive communication and positioning may be part of their future careers whether they are CMOs thinking strategically or CEOs asking the right questions of an ad agency. Interactive technology is driven by innovation, making it difficult to study one text or conclude that one static model works best.
GBUS 8999: Darden Independent Study
Credits: 2–3
A Darden Independent Study elective includes either case development or a research project to be conducted by an individual student under the direction of a faculty member. Students should secure the agreement of a resident faculty member to supervise their independent study and assign the final grade that is to be based to a significant degree on written evidence of the individual student's accomplishment.