Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain. Prerequisite: Third-year Commerce standing.