Raj Venkatesan headshot
RV

Rajkumar Venkatesan

Professor
Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
FOB 253
20 Duffy Blvd
Charlottesville, Virginia 22903
Education
B.E., Computer Science, University of Madras, India
Ph.D., Marketing, University of Houston
Biography

Professor of Business Administration Rajkumar Venkatesan teaches Marketing Technology Products, Marketing Strategy, and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy. His research has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. He is also a co-author of the book "Cutting Edge Marketing Analytics."

Many of his research publications have been recognized with prestigious awards, such as the Don Lehmann Award for the best dissertation-based article, the MSI Alden G. Clayton and the ISBM Outstanding Dissertation Proposal Awards, and the ISBM award for long term contributions to business to business marketing.   He was selected as one of the top 20 rising young scholars in marketing by the Marketing Science Institute, one of the top 40 professors under 40 by the Poets and Quants magazine, and recognized among the top five percent of marketing strategy scholars by the Journal of Marketing Education.  

Venkatesan has consulted with firms in the technology, retailing, media, industrial goods,  and pharmaceutical industries.  He has developed custom executive education programs or data analytics software for Capital One, Explore Learning, General Electric, General Dynamics, HBO, IBM, Johnson and Johnson, MAS Holdings, Pitney Bowes, Porsche MHP, Rosetta Stone, SAP, and Teradata.  For his work with IBM, he was recognized as one of the finalists for the Informs Practice Prize Competition. 

Before coming to Darden, Venkatesan taught graduate students at the University of Connecticut. There, he was the recipient of the MBA Teacher of the Year Award. He received his Ph.D. in marketing from the University of Houston and his BE in computer engineering from the University of Madras.

DS 6011: Data Science Capstone Project Work I
Credits: 1
This course is designed for capstone project teams to meet in groups, with advisors, and with clients to advance work on their projects.
DS 6013: Data Science Capstone Project Work II
Credits: 1–2
This course is designed for capstone project teams to meet in groups, with advisors, and with clients to advance work on their projects.
GBUS 7106: Understanding Global Markets
Credits: 2
The UGM course addresses the key issues facing managers interacting with global markets, both product, as well as financial markets. It is an introduction, which builds a foundation for the individual courses (FMP, GEM, MKT, STR), which will go into greater depth covering these issues in the continuation of the program. It is cross-disciplinary, and aims at developing a global, cross-disciplinary perspective for all students..
GBAC 7204: Customer Analytics I: Pricing
Credits: 2
Pricing is often one of the most analytically-driven decisions companies make. This course will focus not only on the development of appropriate analytics but also the application of these analytics across a diverse set of industries, moving from material that requires mathematics and economics toward broader questions of how these quantitative tools can be used to inform overall organizational strategy.
GBAC 7225: Creating Your Future
Credits: 1
Creating the Future is a project-based course as an extension of the capstone projects completed during the program. You will be challenged to consider the organizational implications of the analysis you have completed in your capstone courses. You will learn to evaluate and understand organizational, strategic and ethical implications of the recommendations you have produced and broaden your perspective on how you approach business analytics.
GBUS 7295: Marketing Part I
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7296: Marketing - Part II
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7297: Marketing - Part III
Credits: 1
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7905: Business Fundamentals
Credits: 2
The purpose of this course is to develop the basic skills and context of business decisions that will provide a strong foundation for students at the start of the Executive MBA program. The course is multi-disciplinary in its approach and will focus on providing a framework and set of core skills in the context of the types of business decisions that the students will face throughout the program.
GBUS 8033: Digital Marketing
Credits: 2
The digital marketing course prepares students for the variety of ways interactive communication and positioning may be part of their future careers whether they are CMOs thinking strategically or CEOs asking the right questions of an ad agency. Interactive technology is driven by innovation, making it difficult to study one text or conclude that one static model works best.
GBUS 8500: Special Topics Seminar
Credits: 2–3
Each seminar is a course of study for students with special interests in business administration topics not currently included in the normal course offerings of the MBA Program. The seminar topics should be consistent with the objectives of the Second Year Program.
GBUS 8530: Global Immersion
Credits: 2
This Darden Worldwide Course aims to develop a deeper understanding of a particular global business environment, what it takes to successfully enter and understand new business contexts, and how to develop a mindset as a leader across different cultures and institutions. The course accomplishes this by immersing students on-site in a new context to study these issues through engagement with local executives, global and local companies and organizations, meeting with government and community leaders, exploring activities of cultural and historical significance, and meeting with peers.
GBUS 8630: Marketing Analytics
Credits: 2
This course is designed to expose students to advanced quantitative techniques in marketing research. The course deals with how marketers can extract useful information from marketing data for designing marketing strategies. The emphasis in the course is on advanced data analysis relevant for marketing decisions. Topics will include techniques relevant for new product pretests, product line pricing, demand forecasting, market and customer segmentation, allocating resources for advertising and promotion, customer valuation, and evaluating marketing campaign performance. Course content will feature a combination of cases, exercises, lectures, and a group project. The course will use a very hands-on approach and a majority of the topics covered in this course will have direct applicability to those students concentrating in marketing in their future jobs. Students are advised to take the Marketing Intelligence course prior to this course.
GBUS 8999: Darden Independent Study
Credits: 2–3
A Darden Independent Study elective includes either case development or a research project to be conducted by an individual student under the direction of a faculty member. Students should secure the agreement of a resident faculty member to supervise their independent study and assign the final grade that is to be based to a significant degree on written evidence of the individual student's accomplishment.