Ronald Wilcox headshot
RW

Ronald T. Wilcox

Professor
Senior Associate Dean, Degree Programs
Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
FOB 236
90 Darden Blvd
Charlottesville, Virginia 22903
Education
A.B., Xavier University
MS, Ph.D., Washington University
Biography

Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration and Senior Associate Dean for Degree Programs, teaches the required Marketing course in the MBA and Executive MBA programs as well as the elective Pricing. He also teaches in numerous Executive Education programs.

His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals, such as the Journal of Marketing ResearchManagement ScienceMarketing Science and the Journal of Business. His research and writing have also appeared in the Wall Street JournalWashington PostBusinessWeek,FortuneForbes and the Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don't Save and What to Do About It, published by Yale University Press.

Wilcox joined the Darden faculty in 2001. He was formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.

GBAC 7204: Customer Analytics I: Pricing
Credits: 2
Pricing is often one of the most analytically-driven decisions companies make. This course will focus not only on the development of appropriate analytics but also the application of these analytics across a diverse set of industries, moving from material that requires mathematics and economics toward broader questions of how these quantitative tools can be used to inform overall organizational strategy.
GBUS 7291: Marketing
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7295: Marketing Part I
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7296: Marketing - Part II
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7809: Action Learning - Part V
Credits: 2
In these courses, students are engaged in applying the knowledge and experiences of the MBA Program within their business and job settings. Because participants in the MBA Program for Executives are employed on a full-time basis, they have the unique opportunity to immediately apply part or all of the learning.
GBUS 7810: Action Learning - Part VI
Credits: 2
In these courses, students are engaged in applying the knowledge and experiences of the MBA Program within their business and job settings. Because participants in the MBA Program for Executives are employed on a full-time basis, they have the unique opportunity to immediately apply part or all of the learning.
GBUS 7818: Leadership Residency II
Credits: 2
The capstone of the MBA for Executives program. Students will consider their futures, the futures of their organizations and, most important, the leadership role they will play in the future of their organizations. Innovative thinking is the dominant theme of this course. Prerequisites: Restricted to executive Darden Students
GBUS 7900: Professional Advancement Course
Credits: 3
This course is designed to provide the skills and perspectives MBA for Executives students need to advance their careers. There are two components: a highly individualized coaching experience and a series of cohort-based experiences intended to develop leadership skills. Prerequisites: Restricted to Darden Students
GBUS 8047: Pricing
Credits: 2
This course focuses on common pricing problems that face management in wide variety of industries. Students will learn the mathematical, economic, and psychological tools that allow managers to analyze a situation and recommend an appropriate pricing strategy. In some cases, most notably consumer packaged goods, this will require the analysis of large (scanner) data sets that allow students to model the relationship between regular prices.
GBUS 8999: Darden Independent Study
Credits: 2–3
A Darden Independent Study elective includes either case development or a research project to be conducted by an individual student under the direction of a faculty member. Students should secure the agreement of a resident faculty member to supervise their independent study and assign the final grade that is to be based to a significant degree on written evidence of the individual student's accomplishment.