Robert Archer

Unit: School of Engineering and Applied Science
Department: Department of Engineering and Society
Office location and address
351 McCormick Rd
Charlottesville, Virginia 22903
STS 4810: New Product Development
Credits: 3
Provides overview of business considerations required to commercialize new products. Included is an understanding of the business structure, processes, vocabulary, product lifecycle, organizational capabilities and financial/analytical tools, as well as the challenge of leadership in meeting diverse expectations of internal and external stakeholders. Prerequisites: Engineering Business Minor or Entrepreneurship Minor & 4th yr standing.