Unit: School of Engineering and Applied Science
Department: Department of Engineering and Society
Office location and address
351 McCormick RdCharlottesville, Virginia 22903
Provides overview of business considerations required to commercialize new products. Included is an understanding of the business structure, processes, vocabulary, product lifecycle, organizational capabilities and financial/analytical tools, as well as the challenge of leadership in meeting diverse expectations of internal and external stakeholders. Prerequisites: Engineering Business Minor or Entrepreneurship Minor & 4th yr standing.