Robert Patterson headshot

Robert E. Patterson

Associate Professor of Commerce
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 324
40 South Lawn
Charlottesville, Virginia 22904
Ph.D., Communication Studies, University of Nebraska-Lincoln
M.A., Communication, University of Oklahoma
B.A., Political Science and Speech Communication, Texas State University
Professor Patterson has experiences in both academic and nonprofit corporation work. He teaches courses in McIntire's Management Communication Program. His professional experiences in academia have included teaching courses in rhetoric, rhetorical theory and criticism, fundamental areas of communication, campaigns, small-group problem solving, business and professional communication, and public speaking. Mr. Patterson’s professional experiences in the nonprofit sector include nonprofit [501(c)(3)] executive management and leadership and postsecondary accreditation/compliance.Professor Patterson’s teaching, professional, and scholarly interests include business and professional communication, persuasion, rhetorical and cultural theory, public speaking, cultural studies, intercultural communication, technical communication and writing, the analysis of public and organizational discourse, communication assessment, communication pedagogy, and executive leadership. He is active in a number of professional societies exploring the study of communication knowledge and the application of communication skills.
USEM 1570: University Seminar
Credits: 2–3
Consult the University Seminars web page at (copy and paste web address into browser) for specific descriptions.
COMM 2559: New Course in Commerce
Credits: 1–3
This course provides the opportunity to offer new topics in the subject of Commerce.
COMM 3010: Strategy and Systems
Credits: 4
Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain. Prerequisite: Third-year Commerce standing.
COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 3040: Strategic Value Creation
Credits: 5
Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.
ISSS 3281: The Art of Public Speaking
Credits: 3
Examines the five canons of the art of public speaking allowing students to learn and practice the skills needed to speak persuasively, confidently, forcefully, and intelligibly to an audience.
COMM 4641: Public Speaking & Persuasion
Credits: 3
The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.
GCOM 7010: Global Strategy and Systems
Credits: 5
Global Strategy and Systems provides an overview of global business from both a strategic process perspective and the organization as a system. It introduces a broad conceptual framework involving strategic and critical thinking, business planning, and general management functions. It provides a foundation for the other core modules that develop more specific concepts and techniques. Restricted to MS in Commerce students.
GCOM 7050: Organizational Behavior
Credits: 2
Organizational Behavior examines human behavior both within the organization and within the global business environment. It discusses personal effectiveness and interpersonal skills in a global climate. Topics include cross-cultural differences, global and virtual teams, leadership, conflict resolution, decision making, creating high-performance teams. Restricted to MS in Commerce students.