Peter Gray headshot

Peter Horst Gray

Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
345 Rouss & Robertson Halls
125 Ruppel Dr
Charlottesville, Virginia 22904
Ph.D., Information Systems and Organizational Behaviour, Queen’s University, Canada
M.Sc., Information Systems, Queen’s University, Canada
B.Comm., School of Business, Carleton University, Canada

Professor Gray conducts research that helps managers improve their company’s performance through a better understanding of the dynamic interactions between people, technologies, and competitive strategies. His specific areas of expertise and research include:

  • How managers can harness organizational networks of collaboration to improve performance and enhance innovation
  • Collaborative impacts of social technologies that empower employees to interact in valuable new ways
  • Strategic use of information technology to change how companies compete

Professor Gray is a senior editor at Journal of the Association for Information Systems, a former associate editor at MIS Quarterly, and a regular presenter at various national and international conferences. His recent research has been conducted at a variety of Fortune 100 companies and has been published in leading academic and managerial outlets.

COMM 3010: Strategy and Systems
Credits: 4
Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain. Prerequisite: Third-year Commerce standing.
COMM 3040: Strategic Value Creation
Credits: 5
Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.
COMM 3050: Managerial Decision Making
Credits: 5
This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .
GCOM 7810: Strategic Management of IT
Credits: 4
GCOM 7810 develops an understanding of how to manage IT to create business value through a focus on strategy and finance. IT professionals must understand the specific kinds of value created by IT for their firm's end consumers, and how it in turn produces financial returns. By analyzing a firm's industry and its competitive position within that industry, students learn how to produce technologies that can impact the firm's competitive position.
GCOM 7840: Innovation and Technology Management
Credits: 4
GCOM 7840 focuses on the necessary technological, financial, and organizational issues to consider when developing a business case around a transformational, IT-based strategic initiative. Projects of this sort can impact how an organization pursues its strategic goals, and in some cases may also suggest shifts in strategy to pursue new opportunities that are compatible with the firm's resources and capabilities.