Office location and address
DBA, Harvard Business School
Lalin Anik's research and teaching focus on the impact of social connection on consumer behavior and consumer welfare. Her research in marketing and behavioral economics explores the multifaceted influence of social connection - from creating new social ties to priming existing social ties - on consumer behavior in two primary areas: motivation and social influence. Over a decade, Lalin has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help employees, consumers and communities lead healthier, happier and more productive lives.
Lalin's research has been published in academic journals such as the Journal of Marketing Research,Social Psychological & Personality Science,PLoS ONE, and Social Influence. It has been featured by outlets such as the Bloomberg, CNN, Forbes, Harvard Business Review, National Public Radio, New York Times, Scientific American and the Wall Street Journal.
Lalin teaches the core marketing course in the full-time MBA program at Darden as well as the second year elective "Deviant Marketing". Prior, she has also taught at the MBA, Executive Education and PhD programs at Harvard Business School, Duke University and Brandeis University.
Before joining Darden, Lalin was a post-doctoral fellow at Duke University's Fuqua School of Business where she worked with Dan Ariely at The Center for Advanced Hindsight. She holds a B.A. degree in psychology and business from Brandeis University and a Doctorate of Business Administration degree in marketing from Harvard Business School.