Lalin Anik headshot
LA

Lalin Anik

Assistant Professor
Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
FOB 291B
20 Duffy Blvd
Charlottesville, Virginia 22903
Education
B.A., Brandeis University
DBA, Harvard Business School
Biography

Lalin Anik's research and teaching focus on the impact of social connection on consumer behavior and consumer welfare. Her research in marketing and behavioral economics explores the multifaceted influence of social connection - from creating new social ties to priming existing social ties - on consumer behavior in two primary areas: motivation and social influence. Over a decade, Lalin has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help employees, consumers and communities lead healthier, happier and more productive lives. 

Lalin's research has been published in academic journals such as the Journal of Marketing Research,Social Psychological & Personality Science,PLoS ONE, and Social Influence. It has been featured by outlets such as the Bloomberg, CNN, Forbes, Harvard Business Review, National Public Radio, New York Times, Scientific American and the Wall Street Journal.

Lalin teaches the core marketing course in the full-time MBA program at Darden as well as the second year elective "Deviant Marketing". Prior, she has also taught at the MBA, Executive Education and PhD programs at Harvard Business School, Duke University and Brandeis University.

Before joining Darden, Lalin was a post-doctoral fellow at Duke University's Fuqua School of Business where she worked with Dan Ariely at The Center for Advanced Hindsight. She holds a B.A. degree in psychology and business from Brandeis University and a Doctorate of Business Administration degree in marketing from Harvard Business School.

GBUS 7291: Marketing
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7292: Marketing Part II
Credits: 1
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face. Prerequisite: GBUS 7291
GBUS 8012: Deviant Marketing
Credits: 2
This course is intended for students who are interested in gaining a deeper understanding of new trends in the marketplace but most importantly for those aspiring to change consumer behavior. It is targeted to students interested in careers in marketing in broad terms, from consumer goods to nonprofit management to technology.
GBUS 8999: Darden Independent Study
Credits: 2–3
A Darden Independent Study elective includes either case development or a research project to be conducted by an individual student under the direction of a faculty member. Students should secure the agreement of a resident faculty member to supervise their independent study and assign the final grade that is to be based to a significant degree on written evidence of the individual student's accomplishment.