Kimberly Whitler headshot
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Kimberly A. Whitler

Associate Professor
Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
FOB 260
20 Duffy Blvd
Charlottesville, Virginia 22903
Education
B.A., Eureka College
MBA, University of Arizona, Eller School of Business
MS, Ph.D., Indiana University, Kelley School of Business
Biography

Assistant Professor Kimberly A. Whitler teaches the First Year Marketing core course. Kim's research area is Marketing Strategy with a focus on understanding how Board and C-Level roles, characteristics and decisions impact the firm's marketing performance.

Kim's research and articles have been published in academic journals, including The Journal of Retailing, the Academy of Management Journal and The Marketing Science Institute Series as well as leading managerial media. As a contributor for Forbes and CMO.com("CMO Matters"), she has authored over 100 articles related to C-level marketing issues, in addition to publishing in Ad AgeThe CMO CouncilPeerSphereChief Executive, and HBR.org. She has been named one of the Top 100 Marketing Professors on Twitter and has presented at industry, executive and academic conferences including the CMO Club, the CMO Exchange, the Marketing Forum USA, the American Marketing Association Educator's Conference, and the Academy of Management Conference.

Kim's professional career covers nearly 20 years in Marketing and General Management positions, including executive positions within the Consumer Packaged Goods and Retailing industries. As a brand management executive for Procter and Gamble at their Cincinnati headquarters and in Eastern Europe, she helped build major brands including Tide, Zest, Era, Safeguard, Bounce, Downy, Tix, Vizir, Biomat, Moher and Ariel, among others. Beyond P&G, Kim was the chief marketing officer (CMO) of David's Bridal, the CMO of Beazer Homes, the GM of the Breakfast Division at Aurora Foods, and an Officer for PetSmart leading the company's marketing strategy division.

Prior to joining Darden, Kim earned her MS and Ph.D. from Indiana University's Kelley School of Business where she won the William Panschar Teaching Award for Associate Instruction and the 2013-2014 Outstanding Doctoral Student Award for the Kelley School of Business. She attended the U.S. Air Force Academy, received a BA in Psychology and Business Administration from Eureka College, and earned an MBA from the University of Arizona, receiving the George H. Brown Outstanding Marketing Scholar Award. With a personal passion for education, Kim led the creation and funding of the PETsMART Distinguished Chair in Retailing at the University of Arizona and served on the Board of Trustees for Eureka College.

GBUS 7291: Marketing
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 7292: Marketing Part II
Credits: 1
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face. Prerequisite: GBUS 7291
GBUS 7296: Marketing - Part II
Credits: 2
This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.
GBUS 8530: Global Immersion
Credits: 2
This Darden Worldwide Course aims to develop a deeper understanding of a particular global business environment, what it takes to successfully enter and understand new business contexts, and how to develop a mindset as a leader across different cultures and institutions. The course accomplishes this by immersing students on-site in a new context to study these issues through engagement with local executives, global and local companies and organizations, meeting with government and community leaders, exploring activities of cultural and historical significance, and meeting with peers.
GBUS 8620: Managing Consumer Brands
Credits: 2
This course targets those students who intend to work in consumer marketing, advertising, consulting, or retailing. There are four modules in the course: Marketing Mix and Budgeting Decisions, Branding, Price Strategy and Tactics, and Product Line Policy. This 15-session course focuses on the use of marketing discipline to create and capture value and emphasizes the need for accountability in the marketing function. Prerequisites: Restricted to Darden students.
GBUS 8999: Darden Independent Study
Credits: 2–3
A Darden Independent Study elective includes either case development or a research project to be conducted by an individual student under the direction of a faculty member. Students should secure the agreement of a resident faculty member to supervise their independent study and assign the final grade that is to be based to a significant degree on written evidence of the individual student's accomplishment.