Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
125 Ruppel DrCharlottesville, Virginia 22904
Learning through the lens of social, environmental and fiscal responsibility, students advance skills, develop an understanding of fundamental challenges, and identify the business opportunities that spring from our sustainability crisis. Topics include, but are not limited to, sustainable design, strategy for sustainability, energy and climate change, and social marketing.
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.
Placeholder course for students studying abroad
This course provides the opportunity to offer new topics in the subject of Commerce.
This course focuses on global environmental and social sustainability. The challenges facing global societies, including corporations, are increasing with severe challenges from climate change, resource shortages, and seemingly continuous conflict. Students will study successful leadership strategies within corporations and by social entrepreneurs in effecting societal changes.
This course is an introduction to consumer, product, and market analytics. You will learn key concepts in brand positioning, customer segmentation, and consumer behavior. The course will expose students to basic market research methods and measurement considerations in designing and conducting market research.
You will receive guidance and hands-on experience to communicate effectively as managers and leaders. We will examine communication strategies essential for success in business and identify personal strengths and goals. You will improve your communication strategy and will help you appreciate the power of personal and organizational narratives but also deliver successful written documents, oral presentations, and data journalism.
This course is the third capstone project course. It asks each team to prepare and deliver an oral presentation to an audience that includes their classmates and the sponsoring company. Faculty will work with the teams to help them develop an effective approach to communicating their solution and its business impact. The main deliverables are the in-person presentation and a supporting deck of slides.
In this course you will learn strategies and best practices for evaluating analytics project presentations. Emphasis will be placed on how to examine both the content and delivery, including technical feasibility, problem-solution alignment, business value, storytelling ability, and communication quality. The course will encompass a combination of lectures, video recording feedback sessions, and peer group feedback presentations and discussion.
In this course, we consider a range of global perspectives and seek to understand the diversity of impacts and long term implications through the exploration of these topics.
This course will focus on global environmental, social sustainability, and resilience. We will explore how corporations and non-governmental organizations can address and impact change in our current environment. We will study successful leadership strategies, within corporations and by social entrepreneurs in effecting societal changes. Prerequisites: Graduate standing.