Jeffrey Boichuk headshot

Jeffrey Patrick Boichuk

Assistant Professor of Commerce
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 204
125 Ruppel Dr
Charlottesville, Virginia 22904
Ph.D., Marketing, University of Houston
M.S., Marketing, Brock University
B.B.A., Marketing, Brock University

Professor Boichuk's research interests include the areas of business-to-business marketing, marketing analytics, sales force effectiveness, and marketing sustainability. Published in Journal of MarketingJournal of Accounting Research, and Journal of Retailing, his current research portfolio addresses such questions as “Why do salespeople use hard sell tactics?”, “What factors cause salespeople to misread customers’ interest levels?”, and "What do companies ask of the sales function when earnings are short?" After graduating from the University of Houston doctoral program, Professor Boichuk received the inaugural American Marketing Association Emerging Scholar Award. He was also named the 2015 AMA Sales SIG Dissertation Award winner and an ISBM Business Marketing Doctoral Fellow for his dissertation work. Outside of academia, Professor Boichuk has professional experience with ZS Associates.

COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 4993: Independent Study in Commerce
Credits: 1–3
Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once. Prerequisite: Fourth-year Commerce standing.
GCOM 7140: Customer Analytics
Credits: 3
GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.
LPPP 7993: Independent Study
Credits: 1–6
Student will perform independent projects under close faculty supervision.