James Burroughs headshot
JB

James E. Burroughs

Professor
Rolls-Royce Commonwealth Professor of Commerce
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
509 Rouss & Robertson Halls
40 South Lawn
Charlottesville, Virginia 22904
Education
Ph.D., Business (Marketing), University of Wisconsin–Madison
M.B.A., University of Wisconsin–Madison
B.B.A., University of Wisconsin–Madison
Biography

Professor Burroughs works and teaches in the area of consumer behavior, focusing specifically on such topics as materialism, consumer culture, and consumer creativity. His interest is in the role and status people accord products in their lives and the meanings they derive from product ownership and use. He has also recently been very active in transformative consumer research, which is consumer research that examines how consumption activities impact personal and societal well-being.

Professor Burroughs has published his research in such journals as Journal of MarketingJournal of Consumer Research; and Journal of Consumer Psychology, among others. His research has also appeared in numerous academic books such as Handbook of Consumer Psychology and Transformative Consumer Research for Personal and Collective Well-Being. He is currently an associate editor of Journal of Consumer Research and has served on the editorial review board of this journal the past 6 years. He also currently serves on the editorial review board of Journal of Public Policy & Marketing. Professor Burroughs is a past advisory board member of the Association for Consumer Research and continues to be active in this organization and other professional marketing and consumer research societies. At the McIntire School, Professor Burroughs teaches courses in consumer behavior, as well in the School’s integrated third-year curriculum (ICE). He also recently taught a course on marketing and society at HEC Paris.

COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 3330: Marketing Research & Analytic Techniques
Credits: 3
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.
COMM 4381: Developing and Managing Innovative New Products
Credits: 3
Developing innovative products is the lifeblood of the firm, yet many product introductions fail due to improper design, unrealistic expectations or a failure to understand the consumer. This course will dissect the new product development process, including creative ideation, concept testing, prototyping, and entry strategies. Concepts such as open source innovation, disruptive technologies, and the diffusion of innovations are also considered.
GCOM 7190: Developing and Managing Innovative New Products
Credits: 3
Developing innovative products is the lifeblood of the firm, yet many product introductions fail due to improper design, unrealistic expectations or a failure to understand the consumer. This course will dissect the new product development process, including creative ideation, concept testing, prototyping, and entry strategies. Concepts such as open source innovation, disruptive technologies, and the diffusion of innovations are also considered.
GCOM 7549: Commerce in the Global Context
Credits: 1–4
A full understanding of commerce requires an appreciation of the context in which all business occurs. Commerce in the Global Context builds upon GCOM 7870 (Foundations of Global Commerce), introducing students to business in a variety of regions of the world as well as important topics in global business.
GCOM 7550: Topics in Global Immersion Experience
Credits: 1–5
Global immersion experience course options for M.S. in Commerce students.
GCOM 7654: Researching & Writing a Global Business Thesis I
Credits: 3
This course focuses on researching and writing a thesis on a global business topic. Students will identify and defend a thesis topic, review significant literature, refine thesis research methodology, present thesis proposal ideas for class critique, revise and formally defend a thesis proposal, and begin initial research. The approved thesis proposal will launch research that will culminate in a formal thesis defense in the spring session.
GCOM 7881: Doing Business in Oceania
Credits: 5
This course focuses on doing business in Oceania. Coursework consists of classroom instruction, corporate visits, and cultural experiences to help students better understand the global business environment.