George Sampson headshot
GS

George W. Sampson

Associate Professor
Unit: College of Arts and Sciences
Department: Department of Art
Office location and address
McIntire Department of Art
151 Rugby Rd
Charlottesville, Virginia 22903
Education
MFA Columbia University, 1985
Biography

George Sampson has administered arts organizations, presented arts events, curated art exhibitions and managed artists' careers since 1967. He has worked in the for-profit and non-profit sectors as a student, a paid professional, and as a volunteer leader on various Boards and committees. From 1986 to 1994 he led or co-led professional companies in New Mexico in the fields of ballet & modern dance, symphonic & chamber music, and jazz presentation. In the mid-'80s in New York, he served as associate director of a Native American art gallery, worked for Lincoln Center's Out of Doors Festival, for the Outward Visions music management company, for Robert Wilson's Byrd Hoffman Foundation, the Kool Jazz Festival and others. In the preceding two decades he worked in the presentation of concerts by dozens of top jazz, blues, folk and rock artists, from Maine to Florida to California.

Hired in 1994 by the University of Virginia to be Director of Development for the Arts, he served as catalyst for the Arts Grounds, a $200 million project to construct, renovate or expand 9 buildings for the arts, and also managed the Council for the Arts, the University's leading arts volunteers. By 2005, approximately $45 million for the Arts Grounds had been raised from private sources and another $14 million secured from public funds resulting in the successful completion (by fall, 2008) of 3 building projects.

Beginning in 2005 Mr. Sampson was asked to launch an initiative in Arts Administration which evolved into a full-time teaching assignment. These courses have resulted in a business case on the branding and stewardship of artistic intellectual property, published by the Darden School (September, 2008).

Mr. Sampson teaches a fall semester introductory lecture course called Principles and Practices of Arts Administration, and a spring semester second-level introductory course, The Arts in Context, whose contextual topic changes. His seminars on Arts Marketing and Development are designed for more advanced Arts Administration students.

ARAD 1550: Topics in Arts Administration
Credits: 1
Topics in Arts Administration, where the topic may change. At present (2012) The Art Business and Art Criticism are topic examples under the ARAD 1550 banner, both being taught in Fall, 2012.
ARAD 3100: Principles and Practices of Arts Administration
Credits: 3
Introductory survey of principles and practices of arts administration, as the crossroads of art and audience.
ARAD 3550: Topics of Arts in Context
Credits: 3–4
Topics course on The Arts in Context, where role of the arts in human society is examined in various contexts.
COMM 3600: Principles and Practice in Arts Administration
Credits: 3
Principles and Practice in Arts Administration
ARAD 4050: Arts Marketing Theory and Practice
Credits: 3
Audience development theory and marketing strategies and techniques as they apply specifically to the arts and arts institutions.
ARAD 4070: Introduction to Design Thinking
Credits: 3
Design is not a link in a chain but the hub of a wheel. Design Thinking is a human-centered way of approaching issues and opportunities, utilizing and combining knowledge from many domains and fields. The technique encourages abductive reasoning as well as more common deductive and inductive reasoning methods. Experiencing interplay between group / collective creativity and the creativity of individual insight is a course theme.
ARAD 4200: Development and Board Management
Credits: 3
This course explores techniques and rationales behind the giving and the raising of funds; and the closely related skills of leading and managing trustees, boards and volunteers. The course will examine these fields using both theory and practical applications. Both in-class discussions and distinguished guest speakers will be utilized.
ARAD 4500: Introduction to Design Thinking
Credits: 3
Design is not a link in a chain but the hub of a wheel. Design Thinking is a human-centered way of approaching issues and opportunities, utilizing and combining knowledge from many domains and fields. The technique encourages abductive reasoning as well as more common deductive and inductive reasoning methods. Experiencing interplay between group / collective creativity and the creativity of individual insight is a course theme.
ARAD 4559: New Course in Arts Administration
Credits: 1–4
This course provides the opportunity to offer new topics in the subject of Arts Administration.
IMP 4970: Interdisciplinary Thesis
Credits: 3
Required Thesis for Interdisciplinary majors.
IMP 4971: Interdisciplinary Thesis
Credits: 3
Required Thesis for Interdisciplinary majors.
ARAD 5500: Introduction to Design Thinking
Credits: 3
This course is a pilot seminar designed to launch for the School of Architecture a curriculum in Design Thinking, to be broadened and deepened in subsequent semesters. The course introduces the use of abductive reasoning to solve complex problems, using Architecture and the Arts as exemplars of creative problem solving techniques.