Eric Martin headshot

Eric Martin

Assistant Professor
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 212
125 Ruppel Dr
Charlottesville, Virginia 22904
M.B.A., Harvard Business School
B.A., The University of North Carolina at Chapel Hill

Professor Martin specializes in the growth of existing enterprise through innovation; development of new businesses and organizations from ideation through exit; business transformation; turnarounds for ongoing concerns; new product/service creation; and managing for growth.

Professor Martin’s 20-year career includes successful operating experience as a chief executive (software, consumer products and services, professional services), strategist (global consultancy partner), entrepreneur, and change agent (business transformation, turnarounds, and start-ups). His teaching experience beyond the University of Virginia, where Professor Martin co-founded the Galant Center, includes the directorship of the entrepreneurship center at the University of Richmond and lectures at Yale, VCU Brandcenter, MIT, Northwestern University, and the University of Maryland. He has also designed and delivered executive leadership programs for an assortment of the world’s preeminent corporations. Professor Martin is the Founder of 80amps for Enterprise, a consultancy driving growth through strategy and innovation for businesses globally.

ENTP 1010: Startup: An Introduction to Entrepreneurship
Credits: 3
The Startup class is a fourteen-week course-plus-simulation designed to provide students with not only the basic tools and vocabulary of new ventures, but also a sense of what it feels like to start, fund, and manage such a venture. The course, by way of in-class case discussions, mentored group work, and startup simulations introduces students to a broad range of issues faced by founders and funders of both for-profit and non-profit ventures.
COMM 3230: Managing Innovation
Credits: 3
Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome. Course format includes case studies, projects, and the most recent academic thinking on topics like organizational design, ethics in innovation, resources allocation, culture development, & "managing clever people."
ENTP 4000: Launch
Credits: 3
Launch is a class-as-accelerator, through which a select group of admitted students would further develop over the course of a semester a venture of their own design. The course experience is comprised of not only a curriculum focused upon customer, product, and venture development, but also the mentoring of ventures by experienced founders, investors, lawyers, and other members of the new venture community.
COMM 4559: New Course in Commerce
Credits: 1–4
This course provides the opportunity to offer new topics in the subject of Commerce.
COMM 4680: Entrepreneurship
Credits: 3
Explores the entrepreneurship process as well as basic concepts and analytical tools that facilitate new-venture success with a focus on a start-up's ability to make money and its ability to generate attractive financial and personal returns for the entrepreneur compared to alternative career options. Examines various considerations for generating, screening, and evaluating new venture ideas, creating and presenting compelling business plans, acquiring early-stage funding and other required resources, as well as measuring value. Prerequisite: Fourth-year Commerce standing or instructor permission.
COMM 4681: Entrepreneurship Track Capstone
Credits: 3
In the capstone course, approximately five teams comprising five students each attempt to commercialize business concepts (of their design and with faculty approval) through the "pre-money" stage of development. The course culminates in a New Venture Competition, the winners of which, as judged by Entrepreneurship Track professors and program donors, will receive modest seed money to continue exploration of their business concept. Prerequisites: Open only to students in the Entrepreneurship Track.
GSVS 4993: Independent Study in Environments and Sustainability
Credits: 1–6
This course is an independent study to be arranged by student in consultation with faculty.
COMM 4993: Independent Study in Commerce
Credits: 1–3
Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once. Prerequisite: Fourth-year Commerce standing.