David Lehman headshot

David W. Lehman

Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 336
125 Ruppel Dr
Charlottesville, Virginia 22904
Ph.D., Organizational Behavior, Purdue University
B.S., Management, Southern Nazarene University

Professor Lehman studies basic questions related to organizational theory. One stream of his research focuses on organizational learning from performance feedback, with an emphasis on understanding the roles of risk taking, routines, rules, and time in organizational decision making. The other stream focuses on organizational identity, with an emphasis on understanding how audiences perceive and value authenticity in organizational products and services. He has conducted his research in a variety of domains including professional sports, food and dining, and health care.

Professor Lehman currently teaches "Organizational Behavior" in the undergraduate program’s Integrated Core Experience, and he recently received the All-University Teaching Award at the University of Virginia. Prior to joining the University of Virginia, Professor Lehman served as a faculty member at the National University of Singapore and Purdue University. He worked in the pharmaceutical and telecommunications industries before starting his academic career.

COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 3050: Managerial Decision Making
Credits: 5
This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .
GBAC 7213: Leadership III: Decision Making
Credits: 1
One of the core functions of leaders is making decisions. However, evidence repeatedly shows that leaders often make decisions that are systematically flawed despite the availability of data that might inform those decisions. This course exposes students to an array of decision-making biases and offers practical solutions for making better decisions, both as individuals as well as teams.