David Mick headshot

David Glen Mick

Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
358 Rouss & Robertson Halls
40 South Lawn
Charlottesville, Virginia 22904
Ph.D., Marketing, Indiana University
M.H.A., Health Care Administration, Indiana University Medical School
M.A., English, University of Texas
B.A., English and Philosophy, Indiana University
Professor Mick's areas of research and managerial pragmatics broadly include consumer behavior, the rhetoric of advertising, the paradoxical nature of technological products, relationship theory in consumer marketing, theories and consequences of materialism, consumer (dis)satisfaction, consumer and executive wisdom, quality of life, Buddhist psychology, and mindfulness. 

Professor Mick’s research has appeared in Journal of Consumer ResearchJournal of MarketingJournal of Consumer PsychologyHarvard Business ReviewInternational Journal of Research in MarketingInternational Journal of AdvertisingJournal of Business EthicsJournal of Public Policy and MarketingJournal of RetailingJournal of Business ResearchResearch Design QuarterlyEducational and Psychological Measurement; and Semiotica. He has also published numerous book chapters and conference papers and has co-edited four books. His last edited book includes more than 30 chapters by international experts focusing on consumer research and quality of life (Transformative Consumer Research for Personal and Collective Well-Being, 2012, Taylor & Francis).  Professor Mick is a founder of the movement known as transformative consumer research, a basis for the 2012 book, at the Association for Consumer Research: http://www.acrwebsite.org/web/tcr/transformative-consumer-research.aspx.

Among his journal publications, one of Professor Mick’s that focused on meaning and semiotics in consumer behavior was named best article in Journal of Consumer Research for 1986-1988, and his 1999 Journal of Marketing article on consumer satisfaction received the Maynard Award for best article that year. He has been invited to conduct research seminars at leading universities and business schools worldwide, including Oxford University, London Business School, Trinity College (Dublin, Ireland), Erasmus University (the Netherlands), the Stockholm School of Economics, Harvard Business School, Stanford University, Columbia University, and the Wharton School (the University of Pennsylvania). He is a prior associate editor and chief editor of Journal of Consumer Research (1997-2003), past president of the Association for Consumer Research (2005), and an elected fellow in the Society for Consumer Psychology. He is currently appointed as a special editor at Journal of Consumer Research and serves on the editorial review boards of Journal of Consumer PsychologyJournal of Research for Consumers; and Journal of Public Policy and Marketing. Professor Mick has previously served on the faculties of Indiana University, the University of Florida, the University of Wisconsin, Copenhagen Business School, Dublin City University, and the University of Sydney. He is also the recipient of the Distinguished Alumnus Award at the Indiana University Kelley School of Business’ Marketing Department (2014) and of teaching excellence awards at Indiana University and the University of Florida.

In current service to UVA, Professor Mick is the chairperson of the Appointment, Reappointment, Promotion, and Tenure Committee at the McIntire School of Commerce. He is also a member of the Directorate for the UVA Contemplative Sciences Center: http://www.uvacontemplation.org/.
COMM 3330: Marketing Research Techniques
Credits: 3
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.
COMM 4831: Cultivating Wisdom and Well-Being for Personal & Professional Growth
Credits: 2
Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.
COMM 4993: Independent Study in Commerce
Credits: 1–3
Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once. Prerequisite: Fourth-year Commerce standing.