Derick Davis headshot

Derick Francis Davis

Assistant Professor of Commerce
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 208
125 Ruppel Dr
Charlottesville, Virginia 22904
Ph.D., Marketing, Virginia Tech
M.B.A., Boise State University
B.S., Industrial Engineering, Kettering University (formerly General Motors Institute)

Professor Davis’ research interests include the psychological underpinnings of consumer behavior; pricing and promotion effects; as well as the effects of alliteration, homophones, and other aspects of language on consumer judgments.

Professor Davis joined McIntire in 2016. Previously, he was an Assistant Professor of Marketing at the University of Miami (Florida), where he taught Principles of Marketing at the undergraduate and graduate levels. Professor Davis recently received the American Marketing Association’s Retail and Pricing SIG Emerging Scholar Award. Before his graduate work at Virginia Tech, Professor Davis worked as a Category Analyst at Advantage Sales & Marketing. He also worked as an engineer in the automotive and pharmaceutical industries. His research as appeared in Journal of Consumer ResearchJournal of RetailingCurrent Opinion in Psychology; and Judgment and Decision Making.

COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 3330: Marketing Research Techniques
Credits: 3
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.