Christi Lockwood headshot

Christi Lynn Lockwood

Assistant Professor
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 328
125 Ruppel Dr
Charlottesville, Virginia 22904
Ph.D., Organization Studies, Boston College
M.S., Organization Studies, Boston College
B.S., Hotel Management, Cornell University

Professor Lockwood conducts research on the interplay of organizational and societal cultures, especially in processes of cultural entrepreneurship, collective meaning making, and institutional change. She is particularly interested in understanding how organizations and other collective actors use culture to adapt to shifting environmental demands and elicit positive social evaluations from audiences. As a field researcher, Professor Lockwood’s empirical work is situated in rich, diverse contexts, ranging from U.S. luxury hotels to the response to the 2013 Boston Marathon bombings. Her research has been published in outlets including The Academy of Management Annals; Research in the Sociology of Organizations; Journal of Business Ethics; and others.

Professor Lockwood has taught courses in organizational behavior and special sessions on topics including leadership and historical research methods. At McIntire, she teaches organizational behavior in ICE blocks 7 and 8. Before beginning her academic career, Professor Lockwood worked in the hotel industry and in management consulting.

COMM 3020: Behavioral Issues in Marketing and Management
Credits: 4
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
COMM 3050: Managerial Decision Making
Credits: 5
This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .