Cynthia Fraser

Cynthia Cynthia Fraser Gasman

Associate Professor
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 352
40 South Lawn
Charlottesville, Virginia 22904
Ph.D., Marketing and Econometrics, The Wharton School, University of Pennsylvania
B.A., Music, Conservatory, University of Missouri-Kansas City

Professor Fraser has expertise in marketing strategy, modeling, quantitative analysis, applied economics, and international business. Her current research focuses on the impact of music (1) in marketing communications on customer perceptions, learning, and behaviors and (2) in retail environments on customer response and sales force effectiveness. Professor Fraser teaches “Quantitative Analysis” in the Integrated Core Experience.

Professor Fraser has presented her research at national conferences sponsored by the Operations Research Society of America/The Institute of Management Science and the American Marketing Association. She has published research in marketing and management journals, including Journal of MarketingJournal of Consumer ResearchDecision ScienceManagement ScienceJournal of Applied Social PsychologyJournal of World TradeJournal of Business ResearchJournal of Advertising Research; and Industrial Marketing Management.

COMM 3030: Quantitative and Financial Analysis
Credits: 4
Covers basic analytical tools used in marketing and finance. Introduces a disciplined problem-solving process to structure, analyze, and solve business problems that is used extensively in case discussions. Topics include marketing research; exploratory data analysis, financial statement analysis, basic stock and bond valuation, pro forma statement analysis, cash budgeting, capital budgeting, regression analysis, and analyzing risk and return. Excel is used extensively throughout this session. Prerequisite: Third-year Commerce standing.
COMM 3042: Quantitative Analysis and Data Visualization-Study Abroad
Credits: 2
This course provides an overview of key tools necessary for making effective decisions. It includes a variety of topics that each emphasize the themes of quantitative analysis, data management, and data visualization. Course for Study Abroad students only.
COMM 3050: Managerial Decision Making
Credits: 5
This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .
GCOM 7652: Business Analytics for Decision Making
Credits: 3
This course exposes students to how business analytics are used in range of global managerial contexts. Students develop a toolkit of analytical competencies, while also gaining experience in solving business problems and communicating analytical findings.