Brian Moriarty headshot
BM

Brian Moriarty

Assistant Professor
Director, Institute for Business and Society
Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
FOB 191E
20 Duffy Blvd
Charlottesville, Virginia 22903
Education
B.A., Boston College
MA, Wake Forest University
Ph.D., University of Virginia
Biography

Brian Moriarty is an Assistant Professor of Business Administration in the Communication area at the University of Virginia's Darden Business School where he teaches in the full-time MBA program. Previously he was Director at the Institute for Business in Society and the Business Roundtable Institute for Corporate Ethics.

He is the author of several articles, chapters, and reports on business ethics and business and society issues. His most recent book, Public Trust in Business from Cambridge University Press, provides business leaders with insight into the creation and maintenance of this critical asset. His articles on public trust in business and government have been featured in publications such as the Washington Post and Forbes.

Mr. Moriarty was selected as one of the "Top 100 Thought Leaders in Trustworthy Business" by Trust Across America from 2011-2014. Since 2008 he has served on the advisory council for Ethisphere Magazine's list of the "100 Most Ethical Companies." He has spoken at a variety of business and academic forums, including the US Chamber of Commerce, the Society of Business Ethics, the Arthur W. Page Society, the Institute for Public Relations, Congress for Free Markets and the Culture of Common Good, the Rotary Clubs of New Jersey and the Tuck Symposium on Communications.

He holds a B.A. in Political Science and English Literature from Boston College, an M.A. in Religious Studies from Wake Forest University, and a Ph.D. in Religious Studies from the University of Virginia. His dissertation, Dante's Theory of Signs and the Warping of Language, examines the poet's ideas about the relationship of language to human actions and growth.

His research interests include the role that narrative plays with respect to perception; public trust in business; reputation and intangible assets; and, coaching, practice, and performance excellence.

Mr. Moriarty lives in Charlottesville, Virginia with his wife and two sons where he enjoys coaching youth baseball and basketball. He serves on the board of the TomSox Foundation and was a founding board member of the Carson Raymond Foundation, a non-profit organization dedicated to giving every child the opportunity to experience the joy of youth sports.

GBAC 7200: Enterprise Analytics I: Customers, Products, and Markets
Credits: 2
This course is an introduction to consumer, product, and market analytics. You will learn key concepts in brand positioning, customer segmentation, and consumer behavior. The course will expose students to basic market research methods and measurement considerations in designing and conducting market research.
GBAC 7206: Leadership I: Management Communications
Credits: 1
You will receive guidance and hands-on experience to communicate effectively as managers and leaders. We will examine communication strategies essential for success in business and identify personal strengths and goals. You will improve your communication strategy and will help you appreciate the power of personal and organizational narratives but also deliver successful written documents, oral presentations, and data journalism.
GBUS 7210: Leadership Communication
Credits: 2
This course gives students the guidance and hands-on experience that will allow them to communicate effectively as managers and leaders. Students will examine communication strategies essential for success in business, identify their personal strengths and goals, and practice activities that build upon proven competencies and offer practice in new approaches. Students will gain comfort and skill in a personal communication style that is authentic, credible, and authoritative. The course will improve students' understanding of and ability to apply communication strategy, and will help them not only appreciate the power of personal and organizational narratives but also deliver successful written documents and oral presentations.
GBAC 7221: Capstone Project III: Presentation/ Management Communication
Credits: 2
This course is the third capstone project course. It asks each team to prepare and deliver an oral presentation to an audience that includes their classmates and the sponsoring company. Faculty will work with the teams to help them develop an effective approach to communicating their solution and its business impact. The main deliverables are the in-person presentation and a supporting deck of slides.
GBAC 7223: Capstone Project IV: Presentation Feedback/Management Communications
Credits: 1
In this course you will learn strategies and best practices for evaluating analytics project presentations. Emphasis will be placed on how to examine both the content and delivery, including technical feasibility, problem-solution alignment, business value, storytelling ability, and communication quality. The course will encompass a combination of lectures, video recording feedback sessions, and peer group feedback presentations and discussion.
GBUS 7605: Strategic Communication
Credits: 2
Expanding on the model of first semester Management Communication, this course emphasizes how general managers can, through communicating with a consideration of changing contexts, further an organization's strategy and remove obstacles to implementing that strategy. Students will explore how in today's rapid pace of change in communication technology, the corporate communication function must communicate authentically to and align messages with all stakeholders while managers at every level will be increasingly expected to clearly articulate corporate strategy and goals. Many internships end with a presentation or report and seek three capabilities: mastery of key MBA concepts, solving an enterprise level problem, and superior communication skills. By moving from analysis to articulation and implementation, the communication perspective is especially suited to integrating key concepts in order to solve larger analytical problems. This class will use cases as a basis for such daily exercises as media training, financial conference calls, and action plan pitches and will conclude with a substantive presentation driven by student interests.
GBUS 8020: Corporate Communication
Credits: 2
This course examines the contemporary practice of corporate communication, which has been defined by one practitioner as 'the clear articulation of corporate strategy and goals internally and externally as well as the understanding and removal of issues blocking the implementation of that strategy.' The course focuses on recent developments in corporate communication and the way intangible assets increasingly provide companies with competitive advantage and a key hedge against risk. Students will explore the ways in which corporate communications align key messages to multiple stakeholders and assist in the management of crises; the process of building reputation and corporate brand; the reasons why new information about the impact of communication enhances the quality of managers' decision-making ability; and how the growing role of corporate citizenship and environmental sustainability in corporations plays a significant, if sometimes controversial, part in managing reputation. At no time in the recent past have so many issues threatened corporate reputation. Therefore, the area of corporate communication is particularly relevant to all future managers. Students will respond in writing to one of the course readings, present on a current topic derived from course themes, and provide a writing assignment or CD based on their presentation.
GBUS 8274: Leadership When it Really Counts
Credits: 2
This course is based on a pioneering new approach-using pre-scripting and rehearsal-to prepare business managers/leaders for values-driven decision-making and action. Rather than simply talking about these difficult decisions and conversations, you will have the opportunity to practice them.
GBUS 8999: Darden Independent Study
Credits: 2–3
A Darden Independent Study elective includes either case development or a research project to be conducted by an individual student under the direction of a faculty member. Students should secure the agreement of a resident faculty member to supervise their independent study and assign the final grade that is to be based to a significant degree on written evidence of the individual student's accomplishment.