Brent Kitchens headshot
BK

Brent Michael Kitchens

Assistant Professor of Commerce
Unit: McIntire School of Commerce
Department: McIntire School of Commerce
Office location and address
Rouss & Robertson Halls, Room 318
125 Ruppel Dr
Charlottesville, Virginia 22904
Education
Ph.D., Information Systems and Operations Management, University of Florida
B.B.A., Management Information Systems, University of Mississippi
Biography

Professor Kitchens conducts research regarding the use of business analytics for examining firm value and competition, as well as for data-driven decision making. His research in this area includes projects related to measuring latent constructs through text and data mining, utilizing large-scale event studies to understand the value of firm business functions, evaluating the impact of electronic markets on local geographic competition, and determining factors related to customer churn in multichannel settings.

Before pursuing an academic career, Professor Kitchens worked for five years in the Risk Advisory Services practice at Ernst & Young LLP, serving large and small clients in many industries, including transportation, retail, health care, financial services, and manufacturing.

COMM 4260: Business Analytics
Credits: 3
Business analytics leverages the vast data resources available today to identify trends and patterns that are critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to practically apply analytics to real-world business decisions. Prerequisite: 4th Year Commerce Student or Instructor Permission
COMM 4522: Topics in Business Analytics
Credits: 3
Topics in business analytics leverages the vast data resources available today to identify trends and patterns critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to apply analytics to real-world business decisions.
GCOM 7210: Introduction to Business Analytics
Credits: 2
Business analytics leverages the vast data resources available today to identify trends and patterns that are critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to practically apply analytics to real-world business decisions.
GCOM 7230: Digital Analytics
Credits: 3
Provides an overview of the concepts, technologies, and tools necessary to support and improve electronic commerce, with emphasis on tools and methodologies for measuring and enhancing digital presence. The two major areas covered are web analytics and search analytics. Through a semester-long group project, the course focuses on how these concepts can be used to measure, analyze, and improve user experience, web traffic, and conversion rates.