Unit: Darden School of Business
Department: Darden Graduate School of Business
Office location and address
90 Darden BlvdCharlottesville, Virginia 22903
This course is an introduction to consumer, product, and market analytics. You will learn key concepts in brand positioning, customer segmentation, and consumer behavior. The course will expose students to basic market research methods and measurement considerations in designing and conducting market research.
You will receive guidance and hands-on experience to communicate effectively as managers and leaders. We will examine communication strategies essential for success in business and identify personal strengths and goals. You will improve your communication strategy and will help you appreciate the power of personal and organizational narratives but also deliver successful written documents, oral presentations, and data journalism.
This course gives students the guidance and hands-on experience that will allow them to communicate effectively as managers and leaders. Students will examine communication strategies essential for success in business, identify their personal strengths and goals, and practice activities that build upon proven competencies and offer practice in new approaches. Students will gain comfort and skill in a personal communication style that is authentic, credible, and authoritative. The course will improve students' understanding of and ability to apply communication strategy, and will help them not only appreciate the power of personal and organizational narratives but also deliver successful written documents and oral presentations.
This course is the third capstone project course. It asks each team to prepare and deliver an oral presentation to an audience that includes their classmates and the sponsoring company. Faculty will work with the teams to help them develop an effective approach to communicating their solution and its business impact. The main deliverables are the in-person presentation and a supporting deck of slides.
Data visualizations weave information and visual storytelling into insights that add business-relevant value through compelling arguments that inspire people to action. This course will explore how to construct data visualizations by employing storytelling, visuals, color schemes, key verbs, call outs, BLUFs, and other related data visualization elements. Students will learn how to use data visualization tools and become better presenters.